Social media for marketing & PR
Build communities and find new clients online
twitter, facebook, LinkedIn and similar free 'social media' services are effective tools for networking, for engaging targeted individuals and organisations, and for building online communities.
When you want to use social media, Zarywacz offers its experience to help you get started or to manage your accounts.
Opening accounts
We can help you set up accounts, register your names, complete biographies and theme your profiles.
What are your objectives?
What do you want to achieve with social media? To find new clients? To keep up to date with industry news? To source suppliers? We can work with you to define your objectives and plan how to achieve them.
Search and targeting
Social media searching and targeting can be very powerful. You can search for customers using keywords (or hashtags on twitter) and use them to help customers find you. We can work with you to identify the search terms most useful to you.
Setting guidelines
It's always a good idea to have a policy for using social media. What tone of voice do you want? How will you respond to negative comments? The social media world is populated by individuals and organisations representing the whole community from one extreme to the other. Make sure that you communicate in the language of people with whom you want to engage and make sure you don't offend anyone. Remember, anyone can read what you say. Setting a policy can prevent mishaps and protect your online reputation.
Managing services
There are now so many social media services that managing them can be a challenge in itself. Luckily, there are also tools, such as posterous, which enable you to post one message and publish it to many sites simultaneously.
Learning and innovating
Social media is such a new and rapidly changing concept that no one expert can know everything about it. Zarywacz can help you to keep up to date with new services, technologies and developments.
More information
- To discuss how social media can help your business or organisation, please call us on 0333 0444 354 or email hello@z2z.com.
- Follow Zarywacz at twitter at @z2zine
