 search engine optimisation
What is search engine optimisation?
Search engine optimisation (SEO) is the process of making your web site as user-friendly to search engines as possible. If your site is optimised correctly, it can help to improve your search engine ranking, encouraging more visitors to your web site. This gives you a competitive edge over similar sites that are not so 'search engine friendly'.
How do you optimise my web site?
Although we do not offer search engine optimisation as a dedicated service, at Zarywacz we always pay close attention to SEO when designing, managing or expanding your web site - and when writing copy for online media. Because of our SEO 'awareness', we can also advise you on how future changes to your web site could affect your search engine rankings.
What makes my web site search engine friendly?
The process of search engine optimisation takes into account a number of elements that make up your web site. The elements we examine and optimise include:
- text
- images
- structure
- navigation
- meta tags (special code hidden in web pages used to help search engines)
- interactive features (forums, shopping carts, etc.)
Will search engine optimisation put my web site on page 1 of Google?
A number of factors influence your search engine rankings – SEO is merely one of them. However, our experience confirms that a correctly optimised web site has more chance of a higher ranking than a web site without the correct content, structure or coding.
How much does search engine optimisation cost?
Search engine optimisation is usually included as part of the initial design stage, or during the installation of forums, shopping carts, etc.
More information
For further details about SEO visit our web site design and web site interactivity pages.
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