What can public relations achieve for your business?
Every time you present any aspect of your business publicly, you are using public relations. From meeting customers to presenting at events or submitting articles to the media, the aim of public relations is to present your business positively.
Zarywacz specialises in writing both for clients and for publications, so we understand how PR works as well as the needs of clients, journalists and editors.
Because we specialise in writing public relations material, we are often asked to develop public relations programmes. We are pleased to do this where a client is committed to a full PR programme – PR is not a one-off activity and it can take time and persistence to achieve the required results.
How do we create and manage PR programmes?
First, we look at what you want to achieve, then develop a programme to help you achieve this. This could involve writing a series of press releases aimed at targeted journalists and media, researching case studies and articles for trade journals, producing magazines and newsletters for your clients, and running web site campaigns.