April 2002
Small businesses owners gain a competitive edge through "marketing visions"
A Berkshire consultancy has launched a workshop programme to improve small business owners’ personal marketing skills so that they can take full advantage of every potential opportunity.
"Marketing Visions" - an affordable programme of six monthly workshops hosted by PR and marketing partnership Zarywacz in conjunction with coaching specialist CoRelate - helps businesses to identify their vision, create their own authentic presentation style and develop the confidence to promote themselves naturally and enthusiastically.
"When you’re a small business marketing can be very expensive, but many businesses aren’t making the best use of the most effective marketing tool freely available to us - ourselves," says Robert Zarywacz, managing partner.
"At every networking event and seminar, we meet a large proportion of business owners who have great products and services, but who are hesitant about giving their business the voice it deserves," adds Gwynneth Hewetson, founder of CoRelate.
Understanding that many businesses simply do not have ten thousand pound budgets to spend on advertising and PR, the programme aims to integrate marketing into the daily activity of small businesses at little extra cost.
"With tough competition created by many businesses offering similar products and services, often the only difference between them is people," continues Hewetson.
"That’s why an effective marketing message and the confidence to convey this to an audience at a moment’s notice is so important."
Each seminar will focus on a practical activity that can be applied over the following month. A maximum of eight participants for each programme ensures that every individual enjoys the full benefit of the workshops.
The first workshop is scheduled for Wednesday, 24th April at the MWB Exchange in Bracknell. The programme can be paid for in six advance instalments of £75 & VAT or by a single discounted pre-payment of £400 & VAT for all six workshops. Prices include workshop materials, refreshments and parking.
"The interest we have received has been tremendous," concludes Zarywacz. "We are looking to schedule more programmes in locations across the Thames Valley and would be pleased to hear from individuals or groups of businesses throughout the area."
To book a place on the Marketing Visions programme, please call Robert Zarywacz on 01271 879100, or email rob@z2z.com or download the Application Form from our Marketing Visions page.
- Robert Zarywacz is a successful PR/marketing consultant and writer with hundreds of articles on IT and business topics published in his name in regional and national business magazines. A member of the Chartered Institute of marketing, Robert manages zarywacz, a partnership focusing on PR and marketing communications. For two years running he has been a judge for the South-East finals of the DTI’s UK Online/InterForum E-Commerce Awards. He has also appeared as an expert panellist for the launch of PricewaterhouseCoopers’ Technology Forecast 2001 and at Grant Thornton’s Thames Valley Owners Day event.
- Gwynneth Hewetson gained extensive experience in the civil service, import/export and sales management before establishing CoRelate in 2001. A certified behavioural analyst, Gwynneth main interests are in psychometric testing and personal coaching and development.
news & press releases: 2002 
