z2zine
copywriting, editing, proofreading, marketing, PR & social media blog
Updated: 1 hour 15 min ago
It’s all change in social media
The Google+ redesign is the latest change to shake up social media users. Some like it, some don’t, but what matters is whether people continue to use Google+ and more people take to it. It’s the same with other social media services. It’s surprising that many people still don’t take change in their stride. I [...]
New #ndevon magazine published today
We are delighted to publish the latest issue of the North Devon Business Alliance’s magazine #ndevon today. Open publication - Free publishing - More advice This issue focuses on social media and Twitter.
Make it easy for readers to find and understand messages
Running a business is a complex challenge. Whatever the size of organisation, many processes need to run smoothly, while a number of statutory bodies require tax, accounting, health and safety and many more regulations to be observed. How do you get your people to know this and recognise the importance of compliance? Many organisations create [...]
Who do you trust?
When you’re looking for information on a product or a service, who do you trust? There’s lots of opportunity for reviewing businesses online now, but I hear more and more from people I know provide good quality service who feel they are being unjustly criticised and have little recourse to a fair response to posts [...]
Merry Christmas from Zarywacz
To all our clients, associates, suppliers and friends: thank you for making 2011 such a good year. We wish you a Merry Christmas and a prosperous New Year in 2012 and look forward to talking again soon.
Who’s more excited: you or your customers?
Many journalists receive a lot of press releases and many press releases are remarkably similar to each other. What will make your story stand out from the rest? Because we all work hard to develop our businesses, achievements seem exciting to us. But that doesn’t mean they’ll be so exciting for anyone else. Take awards [...]
No money or time for marketing? #z2ztip
Times are tough and although I hear a lot of business people say they need to do more marketing, often this comes to nothing. But if trade is slow, doing nothing won’t improve it. Reasons often given for inaction include lack of time or money, but perhaps another reason is that many people don’t know [...]
The secret of [ comedy / ignition / PR ] is …
If we stretched our imaginations – really stretched them – I suppose these days a problem with a . . .
What happens when you don’t proofread?
Publishing and marketing move at such a speed that often there’s no time for proofreading. Even if you don’t worry about commas in the right place or correct use of apostrophes, proofreading ensures that basic information is correct. This is what happened in several cases where text was not proofread properly: Editorial staff accidentally mistyped [...]
A love hate relationship
Love is in the air. And all the time I seem to be exhorted to love this and love that. I must love parks or love my heart or cycling or fish or [pluck any word out of the air]. Some people in marketing must have fallen for the love concept big time. I haven’t. [...]